Kurs 16462 - Introduction to e-Commerce - Online

Informationen über Kurs 16462 - Introduction to e-Commerce - Online

• Ziele
  - Introduction to E-commerce. - E-Commerce Standards. - E-commerce in Enterprise. - E-commerce Technology Building Blocks.
• Anforderungen
  This course is intended for Managers and technical staff with little experience of e-commerce. There are no prerequisites required for this course.
• Titel
  Kurs 16462 - Introduction to e-Commerce
• Inhalt
  Course Description
  
  This course provides the learner with an overview of the state of e-commerce today. It defines electronic commerce and discusses electronic commerce elements. An overview of business-to-consumer and business-to-business electronic commerce is given. This course also addresses issues and technologies available for companies wishing to engage in e-commerce.
  
  Deployment Options
  
  Self-Study
  
  Objectives
  
  Unit 1: Introduction to E-Commerce 1 hour
  
  - Identify the advantages of e-commerce to business and consumers.
  - Identify the benefits of online training, seminars, and conferences.
  - Identify the functions of intranets and extranets in e-commerce.
  - Identify the internal benefits of e-commerce to a business enterprise.
  - Identify e-commerce customer service issues.
  - Identify the benefits of business-to-business e-commerce.
  - Identify the benefits of business-to-consumer e-commerce.
  - Identify e-commerce communication technologies.
  - Identify types of digital products.
  
  Unit 2: E-Commerce Standards 1 hour
  
  - Identify the role of standards within industry.
  - Identify the characteristics of the EDI and XML data mapping methods.
  - Identify information transfer formats.
  - Identify the role of ODBC in data management.
  - Identify the features of a script.
  - Identify the characteristics of the programming choices available for the development of e-commerce applications.
  - Identify common server platforms and operating environments.
  - Identify the features of the SSL protocol, S/MIME, and digital certificates.
  - Identify methods of securing online transactions with cryptography.
  - Identify standards to facilitate e-commerce.
  
  Unit 3: E-Commerce in Enterprise 2 hours
  
  - Identify online marketing and promotion methods.
  - Identify methods of managing online customer interactions.
  - Identify the stages in a typical online transaction.
  - Identify the role of e-commerce content development.
  - Identify usability and compatibility considerations for Web site design.
  - Identify e-commerce technical support needs.
  - Identify the tools required to integrate multimedia technologies with e-commerce applications.
  - Identify e-commerce technical support requirements for programming and database integration.
  - Identify issues to consider when integrating e-commerce with traditional business methods.
  - Identify issues to consider when maintaining an e-commerce Web site.
  - Identify ways of assessing and preparing for e-commerce security risks.
  - Identify areas for expanding the use of e-commerce.
  
  Unit 4: E-Commerce Technology Building Blocks 2 hours
  
  - Identify the features of the virtual store.
  - Identify the characteristics of the UNIX and Wintel operating system platforms.
  - Identify e-commerce advertising and sales strategies.
  - Identify online customer feedback functions.
  - Identify options and schemes for e-commerce payment handling.
  - Identify the features of the virtual organization.
  - Identify the components of a Web infrastructure.
  - Identify the benefits of using extranets in a B2B e-commerce environment.
  -Identify key issues affecting supply chain management in e-commerce.
  - Identify system architecture options for the e-commerce interface.
  - Identify ways in which e-commerce can use Web infrastructure to advantage.
  - Identify storefront application features.
  - Identify the benefits of outsourcing Web site hosting.
  - Identify the features of e-mail and webmail.
  - Identify mailing list and Internet chat features.
  - Identify ways of maximizing online enterprise visibility.
  
  Course Access
  
  Each student has access to the course for a period of 6 months from the day of enrollment in the course.

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