Kurs 6466 - Building an e-Commerce Business Case - Online

Informationen über Kurs 6466 - Building an e-Commerce Business Case - Online

• Ziele
  - Build Online Revenues. - About B2B Consumer Transactions. - About Sales and Services. - About Online Customer Relationships. - About the Virtual Value Chain.
• Anforderungen
  This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.
• Titel
  Kurs 6466 - Building an e-Commerce Business Case
• Inhalt
  Course Description
  
  This course provides the learner with information which addresses the relationship between costs and benefits.
  
  Deployment Options
  
  Self-Study
  
  Objectives
  
  Unit 1: Building Online Revenues 1 hour
  
  - Identify the features of online business environments.
  - Identify the guidelines for an online business plan.
  - Identify the guidelines for building a B2B transaction environment.
  - Identify the guidelines for building a B2B transaction model.
  - Identify the corporate benefits of online revenue-reporting systems.
  - Identify the components of an online marketing mix.
  - Identify the guidelines for building a B2C transaction environment.
  - Identify the guidelines for building a B2C transaction model.
  - Identify the role of product configurator.
  - Identify the guidelines for designing an online catalog.
  - Identify the features of an online sales campaign.
  
  Unit 2: Sales and Services 1 hour
  
  - Identify the features of the virtual direct sales model.
  - Identify the role of intermediaries.
  - Identify online distribution methods.
  - Identify the features and benefits of online account management.
  - Identify the features of an online customer services framework.
  - Identify the features of an online technical support framework.
  
  Unit 3: Online Customer Relationships 2 hours
  
  - Identify the elements required to build an online customer base.
  - Identify the role of database technologies in building online customer relationships.
  - Identify online relationship marketing techniques.
  - Identify online customer profiling tools.
  - Identify the features of an online customer program.
  - Identify factors to consider when building a brand.
  - Identify the role of online brand equity.
  - Identify ways of maximizing online brand identity.
  - Identify the role of search engines in building brands.
  
  Unit 4: The Virtual Value Chain 2 hours
  
  - Identify ways in which e-commerce can impact primary activities.
  - Identify ways in which e-commerce can impact secondary activities.
  - Define the concept of the law of digital assets.
  - Identify an approach for incorporating the virtual value chain model into a business plan.
  - Identify processes that facilitate business transition to e-commerce.
  - Identify new product and service opportunities.
  - Identify the key criteria for winning online market share.
  - Identify the role of e-commerce in winning global competitive advantage.
  - Identify the role of e-commerce localization strategy.
  - Identify opportunities to expand e-commerce-based product development activities.
  
  Course Access
  
  Each student has access to the course for a period of 6 months from the day of enrollment in the course.

Ähnliche angebote die in bezug zu ihrer anfrage "e-commerce" stehen