Inhalt
M.A. Advertising and Marketing Communications.
Course Type: Postgraduate
Career Path: Marketing
Course Category: MA
Information:
The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.
Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.
Our degrees are theory and application based and are not intended to be production-oriented.
Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising.
Learning Outcomes
Successful graduates of this program will be able to:
Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.
Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals.
Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.
Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals.
Distinguish the influences of culture and international practices on global advertising and marketing communications.
Course Requirements:
•Signed Application Form
•Proof of English Proficiency:
– TOEFL: PBT 550 | iBT 80
– IELTS: 6.5
– Pearson: 53
•Undergraduate Transcripts
•Essay: 300-500 word essay on a topic of your choice OR Curriculum Vitae (CV)
•One Letter of Recommendation
•Certificate of Finance showing $Tuition plus *
•Copy of Passport ID Page
•Official University/College Transcripts (for Transfer Students)
•Some programs have additional entry requirements. Please contact your advisor for more information.
Course Duration:
18 months - 2 years (36 Credit Hours)
Online: No
Campus Based: Yes
Increasing and Diversifying Faculty International Opportunities.
Faculty have multiple opportunities through mobility, Messing Award and Faculty Research Grant programs.Several programs continue to diversify ways Webster faculty from throughout the network can teach in international settings and reach new students.
Thus far in 2016, the faculty mobility program has enabled faculty to teach at several international locations, including multiple sites in China and Thailand, plus Geneva, Florence, Leiden and St. Louis. Of note, nine faculty members – from Leiden, Geneva and six U.S. states – traveled to Ghana to teach in business or international relations at the campus in Accra. In St. Louis this fall are three visiting faculty members from Vienna, Geneva and Havana.
